When it comes to event promotion, social media platforms are best to drive attention of potential attendees. If you are thinking to post an updated content on daily basis will work, you are wrong. The reason is that there are some big beasts, utilizing the power of social media to attract people. Moreover, they have a strong base of clienteles, following them for a long time.
No doubt, social media promotion is all you need to engage attendees. But how to make it right needs to be learned. In this post, we are going to discuss some of the tips that would drive your attendees for a successful event. Have a look at it. Broadcast Engaging Content through Facebook Going live on Facebook is great when you want to let your friends know what you are doing on weekends. But think of it in a business context and how much engagement you could get. For instance, you can set a time and date for you to go live and inform your followers. Make sure that you do it well ahead of time. When going live, take it as an opportunity to promote speakers, answer questions and generate buzz by highlighting key features of your event. Apart from pre-event streaming, you can also make use of it while the event is being held. Use LinkedIn to Promote Company’s Profile LinkedIn is a popular social media platform for professionals and taking the opportunity of it, you can connect with potential people. When you make any changes, people who have followed or connected with you will get the updates. Make sure to invest in the LinkedIn community as much as you would on Twitter and Facebook. In order to get the high engagement, ensure high-quality images with catch taglines. As most of the companies will be scrolling through LinkedIn feed, try to be as smart as possible so that your post is displayed. Create Hashtag for Twitter Twitter is the favorite social media platform, especially for event planners, marketers and managers. A hashtag can help you boost awareness for your event, only if you have chosen a simple and easy to remember. Tweets with one or two hashtags receive twice as much engagement as those without. Similarly, when sharing on Twitter, ask your followers to use your hashtag. You can also track the level of engagement and post reach through online and paid tools available online. Ask Attendees to Use Event App for Sharing Pictures Making use of mobile event app is the ideal way to engage attendees as much as you can. Not only mobile event app make the check-in process easy but also help you to reach out and spread the words. For instance, you can ask attendees to click a selfie at the photo booth and use the hashtag to promote it on their social media accounts. Not only will it engage the attendees present at the event, but also those who are not present. Conclusion Utilizing social media platforms can help you engage attendees and potential clients, only if you know how to manage it. If you are looking for event management tips and other related stuff, visit NVOLV for more info.
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